Saturday, 30 June 2012

How NOT to Succeed in Business

I was in a homebrew store recently, one that changed hands only a short time ago ( no names ), when 2 blokes walked in and asked about kegs.

From memory this is how the conversation went -

Customer : Hi we're after some kegs.
Owner : Sorry we don't sell kegs  -  hang on, here they are ( pointing to plastic fermenters ).
Customer : Aren't they fermenters? We're after kegs, you know the things you put beer in.
Owner : Yes sorry over here ( pointing to distillers ), they are double skinned and rated to ....
Customer : Aren't they distillers? We're after kegs the things you gas up.
Owner : Sorry we don't have them.
Owner ( to spouse ) : Do we sell kegs?

This was where I walked out.

This was a real exchange, the shop involved is a " My Keg On Legs " distributor, and the owners have been selling home brew products for years in another shop.

Glad it's not my shop.

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